Station Imaging

MasterCut Imaging Will:

  • Capture the unique personality of your station
  • Make your station stand out from the rest
  • Make your audience identify with your station's personality
  • Increase TSL
  • Leave a lasting impression

 

Image is everything.

You want your station to stand out.  If you wanted to sound like everyone else, there would be no need for station imaging.  But you don't...and there is.

 

 

Gosh, it sure would be easy to just drop our call letters into an already-produced sweep from a freshly-opened can that the barter service sent us.  Wouldn't it?  Then maybe we could concentrate on other important stuff...

With our calls in there, it sure sounds different from that other station that subscribes to the same service.  That barter service really knows what our audience wants and the unique personality of our station, right?  Plus, none of our listeners would ever travel to another city that's running the exact same out-of-the-can imaging.  After all, imaging doesn't have that much to do with ratings anyway...and they'd never flip our format or restaff...
HEY! WAIT A MINUTE!

 

 

OK, now that we've considered the alternative (and seen our lives flash before our eyes), let's get started constructing that great image you know your station has, and let's share it with the world. MasterCut imaging unites the listener with that living, breathing persona that makes you you.

 

Every promo, sweeper, legal ID, artist ID, and "the-thing-that-I-can't-describe-but-need-right-away" that MasterCut creates is a unique entity with a personality of its own.

Flashy? Fine.  Laid-back? Sure.  Piercing-but-not-too...you-know? Yes we do.  In your face? Let's rock!

No matter what style is right for your station, you'll get exactly what you need from MasterCut.  But whatever style you're looking for, the message always remains 100% clear.  We've all heard awesome production, fast cuts, funny drops, but what does it all mean?

Nothing if it's not clear and coherent.  We're not here to compete in a crack-induced, epileptic editing frenzy (because any blockhead with a DAW can do fast edits).  We're here to show your listeners why they need YOU and only you, any time a radio is within earshot.

Listen to some imaging demos.

Contact us to discuss your needs and our flexible payment options.